Packaging
Packaging
An advertisement for a brand wrapped around a brand – that’s packaging. Multifaceted and coming in any size, delivered on the store shelf or by UPS, packaging has many unique dimensions.
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Mastery Series Fly Line
Designed for 3M Scientific Anglers at The Spangler Design Team
This is a representative sample, and my favorite, from a series of fly line packages I designed. MoreHide
Scientific Anglers requested that their existing Mastery Series Fly Line packages be redesigned in a way that would both be more appealing to consumers, and more clearly communicate the purpose of the contents. The primary image on each package is a close-up photograph of a fish of the type that particular line might be used to catch.
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Mastery Series Fly Line – Full Series
Designed for 3M Scientific Anglers at The Spangler Design Team
The original set of packaging consisted of 18 individual designs. Click the photo above to see the full set. | | | |
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Mastery Series Fly Line – Initial Concepts
Designed for 3M Scientific Anglers at The Spangler Design Team
I often like my working designs as well, or better, than as the finished product. These are the six initial concepts presented to 3M. Click the photo above to see the full set. MoreHide
The original concepts were designed with the requirement that the existing Scientific Anglers logo be replaced with a new design. I contributed to this design, but did not execute the final logo. Additionally, the size and position of existing adhesive labeling and die cuts were not required to be reflected in these initial designs. The Scientific Anglers logo was not replaced, and the existing labeling and die cut became requirements for the finished product.
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Mastery Series Fly Line – Unpublished Concepts
Designed for 3M Scientific Anglers at The Spangler Design Team
The series above are designs I created during the Scientific Anglers packaging project that were never shown to the client. Generating these ideas, even when they are not completed and presented, is an important part of the creative process. | | | |
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Kitchen Dancer Soup Package & Logo – Unpublished Concepts
Designed for Kitchen Dancer at The Spangler Design Team
I designed these concept packages with a proposed logo design for Kitchen Dancer. MoreHide
Kitchen Dancer makes dry packaged soup mix for the retail market, and was interested in updating their identity. Ultimately the project was not completed.
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Jack Daly, Music & Magic
Designed for Jack Daly at The Spangler Design Team
Attendees at Jack Daly’s performance were given this CD of his music. | | | |
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Small Batch Coffee
Designed for Asplund Coffee at The Spangler Design Team
I designed this packaging for Asplund Coffee, a local coffee roaster. MoreHide
Asplund Coffee provided commercial coffee service but wanted to establish a brand called Small Batch, available at retail locations.
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